December 6-12, 2019
Edition 84

Minnesota Latinx Insights

This Weekly Newsletter shares local and national trends and events of interest to the Latinx community and those who feel Latinx.

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This Week’s Highlights

A new group spotlights the El Paso massacre to urge young Latinos to register to vote. The massacre at a Walmart in El Paso, Texas, in August is featured in an ad campaign urging young Latinos to register to vote for the 2020 elections. The group behind the campaign says its research has shown that the attack was a forceful catalyst for getting Latinos to see the power available to them at the ballot box. Latinos who were not registered to vote showed greater interest in getting registered after watching ads that include a clip of video from the attack, according to the findings of Poder Latinx, a civil and social justice organization that is coordinating the ad campaign, which launched on Tuesday. The campaign, dubbed Poder 2020, targets Latinos ages 18-35 who are not registered to vote.

Let’s pause the 2020 elections for a moment and take a look at the Trump administration. The Department of Housing and Urban Development (HUD), did not issue hurricane funding to the U.S. territory of Puerto Rico. Secretary Ben Carson failed to meet the legally required deadline to provide emergency funds. A September 4th date was mandated by Congress and HUD ignored the deadline even while admitting they had no “statutory authority” to miss the September 4th date. HUD officials told the House Appropriations subcommittee that they refused to give the territory billions in funding because Puerto Rico, because of corruption, would not manage the funds appropriately. “HUD needs to stop playing games,” said Kathy Bergin, director of the Disaster Law Project, to NBC.

Let’s put a spotlight on the East Coast. There has been recent uproar after a Latina professor at Harvard was denied tenure. Harvard University’s denial of tenure to a scholar who is widely believed to be the only Latina professor on track for the status has sparked student protests and calls from academic communities for the decision to be reversed, putting a national focus on the lack of Latina faculty in academia. Lorgia García-Peña, the Roy G. Clouse Associate Professor of Romance Languages who also serves on the committee on degrees in history and literature, has been working at Harvard since 2013.  “She’s a monument on this campus,” said a student about Lorgia García-Peña. Thousands of academics around the country are questioning the university’s decision.

News Stack

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Culture Matters

Brewing beer and breaking boundaries: people of color are beginning to tap into MN’s craft brewery business. The list includes Sergio Manancero, the Latinx owner of La Doña Cervecería in north Minneapolis. He said diversity is about more than owners and workers. He’s actively reached out to draw in a more diverse customer base. “One of the things that La Doña tried to do right when we opened was access the Latino market that was living here to come patronize the brewery, and teach them about craft beer,” he said. Manancero is a Minnesota-born son of immigrants. When members of the community feel welcomed, they will become repeat customers and it may inspire them to want to work in the industry, he added. About half of the people Manancero has hired speak Spanish. ¡Fantástico!

As the weather cools down and we are in need of more indoor breweries and activities, we are also in need of some holiday inspiration for all the beauty-lovers on ours lists. Latinx consumers alone wield a whopping $1.7 billion in buying power in the United States, according to a University of Georgia study, which also gave way to an increasing number of Latinx entrepreneurs tapping into industries where they saw underrepresentation. Now a powerhouse class of Latinx-owned beauty brands is redefining the space with authentic products that celebrate a sense of individual beauty and reinforce the importance of recognizing one’s heritage and respecting others. So, here are 10 Latinx-owned beauty brands to shop and support this holiday season.

Art & Entertainment

This year belongs to Jennifer Lopez. She celebrated her 50th birthday with a massive tour. She got engaged to her longtime love, Alex Rodriguez, and she released Hustlers, a critically acclaimed film. Oh, and she still hasn’t aged. Her body is better than ever — not to mention, she’s a great mom. Need we say more? It only makes sense that PEOPLE magazine named JLo one of their People’s of the Year. “To me, the message of the year is that we’re limitless. Thank you @People for featuring me in the 2019 #PeopleOfTheYear issue!” Lopez wrote on Instagram. Lopez shares this particular end-of-the-year issue title with former First Lady Michelle Obama, Taylor Swift, and Jennifer Aniston. Lopez said that her monumental year had been one that she has worked hard for a very long time, and clearly, her persistence has paid off. iFabulosa!

Let’s take a look at the big screen. This year, Latin American films in the Oscar race espouse progressive causes, including sex and LGBTQ issues. Many of the 15 Oscar entries delve into women’s struggle for emancipation in a chauvinistic, patriarchal society. The list includes the Dominican Republic’s Jose Maria Cabral, representing his county for the third time with “The Projectionist,” as it centers on unsettling revelations about parents in the context of a road movie, and more.

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We’re Queen B and Aya. Communications Specialists at NewPublica by day, and shopping for the holiday season by night. Have articles you would like to share or general suggestions? Feel free to shoot us an email at Or subscribe below to keep up with all the latest news.